STEP 1 of 3
First, The Basics:
THE HARD TRUTH
Funnel not converting?
It probably isn't ACTUALLY a funnel.
If your “funnel” is just a homepage, an opt-in, and a few emails, it’s not designed to convert random strangers into aligned buyers.
I design structured systems that do.
STOP LEAVING PERFECTLY GOOD LEADS ON THE TABLE
You don’t need louder marketing.
You need a clear path.
Right now, most women founders are doing one of two things:
1. Posting TONS of great content and hoping the right people take action
2. Sending traffic to a cluttered website with too many decisions
Both create the same problem:
Your brilliance gets lost, you're burned out, and your ideal customer ends up buying from someone else.
A funnel is not a “sales trick.”
It’s a guided journey to the outcome your client truly wants.
One offer at a time.
One decision per page.
One clear next step.
That matters because:
When your client has too many options, she freezes.
When she has one aligned next step, she moves.
And when she moves, your business scales.
BUT if you don't have the systems built to manage that scale, you stall.
WHY THIS EXISTS
I Learned This the Hard Way
I didn’t build this service because I loved funnels.
In fact, for years I resisted going deeper into them.
They felt like used-car-salesman tactics.
Countdown timers.
Fake urgency.
Overhyped promises.
Cluttered pages screaming for attention.
And the software?
Ugly. Clunky. Overbuilt.
Complicated for what most of us actually need.
It all felt engineered for hustle culture.
And my brand was built on the opposite.
The irony?
I already had a high-converting funnel,
using the most powerful funnel platform that exists.
It was an ugly plug-and-play template from some internet guru who made me feel like I needed to take a shower after every mastermind call ...
But it worked.
So I rolled with it.
Until 2024.
My Meta ads account was hacked and financially exploited.
I lost three Facebook accounts.
Three Instagram accounts.
10's of thousands of followers.
Years of audience building.
Gone.
And with it, the traffic feeding that funnel.
The system itself didn’t fail.
The ecosystem around it did.
And I had NO IDEA how to rebuild it.
So instead of trying recreate the same machine for the same audience from scratch,
I took it as a sign from the Universe
and made a BIGGER move.
I pivoted to a completely different target market.
New positioning.
New offers.
New audience.
This time, I told myself I didn’t need something “fancy.”.
I didn’t need complicated.
I didn’t need an over-the-top funnel platform ...
that would take months to learn.
My brand was "Fuck the Hustle" for fuck's sake!
So I pieced things together instead.
Websites.
Opt-ins.
Email platforms.
CRMs.
Course software.
White-labeled “all-in-one” systems.
Every drag-and-drop builder you can name.
If it existed, I tried it.
Zapier was my duct tape.
And for a while, I convinced myself it was fine.
But here’s what I eventually had to admit:
It wasn’t about the platform.
It was about architecture and systems.
It was about the psychology behind decision-making.
I didn’t have a messaging problem.
I had pages.
I had emails.
I had offers.
All very well-written.
But I didn’t have a carefully curated path
that moved someone from
Stranger → to Trust → to Decision
CONSISTENTLY.
That was the real wake-up call.
So I stopped looking for simpler tools.
And I started mastering the art and the science of the funnel.
Now I build the thing I wish I’d understood when everything broke.
Clean.
Strategic.
Automated.
Aligned.
No hustle-bro energy.
Just infrastructure that works.
STRATEGY FIRST
But Not Just ANY Strategy
This isn't your standard whiteboard strategy.
It's strategy rooted in inner knowing.
We start every session in your body, not your head.
Because when you're regulated, you think clearly.
When you think clearly, you make better decisions.
When you make better decisions, we build something that actually works.
And what we build from that place?
It's authentically yours.
It fits your life, your offers, your way of working.
It attracts people who are meant to find you.
Just like how you found me ...
THE REAL ROI
When Your Business Runs On
Systems Built for YOU:
Revenue becomes predictable.
Growth stops requiring your constant presence.
You stop being the bottleneck in your own business.
And the people around you feel it.
Your kids get a mom who's present at dinner.
Your partner gets the full you back.
Your friends stop getting cancelled on.
You stop saying "give me five minutes" to the people who matter most.
You built this business for freedom.
This is what freedom looks like.
THE WORK
Take a Look at Some Funnel Pages I’ve Designed Recently
FREE MEDITATION DOWNLOAD, LEADING TO A PERSONALIZED $88 PRODUCT UPSELL
LOW COST TUTORIAL, NURTURING INTO A HIGH-TICKET SMALL LIVE COHORT EXPERIENCE
FREE COMMUNITY, LEADING TO A PAID COMMUNITY, THEN COACHING
QUIZ FUNNEL, LEADING TO A BOOK FUNNEL
But this is just what the customer sees on the surface that gets them to trust you and take the first step ...
what's going behind the opt-in is
much deeper
THE PROCESS
7 Simple Steps.
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STEP ONE - 20 MINUTES
Get Grounded & Drop In ...
Before you fill out a single field, I'm going to ask you to pause. There's a short guided meditation on the application page. It's not decoration. The quality of what you access in that session, and in your application, changes when you arrive in your body instead of your head. Take the 12 minutes. It's what Fuck the Hustle is ALL about.
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2
STEP TWO - 10 MINUTES
Apply
Complete a short application form. High level. It tells me where you are, what you're building, and whether this is the right fit right now. I personally review every one.
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STEP THREE - 48 HOURS
You're In
You'll hear from me directly whether it's a fit or not. Revenue by Design clients receive a payment link and book their onboarding session. Authority Ecosystem clients hop on a short confirmation call first, then we get started.
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STEP FOUR - 60-90 MIN
Onboarding Survey
You'll complete a detailed onboarding survey and drop links and files into a shared Gdrive folder before our session. Brand positioning statements, ICA, offers, value ladder, traffic, tech stack, how you're spending your time. This is the pre-work that makes our Clarity Intensive count. From this, I'll prep a mini market analysis before our call.
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STEP FIVE - 90 MIN
Clarity Intensive
This isn't a strategy call in the traditional sense. Yes, we go deep on your business. But we also slow down, regulate your nervous system and feel into your "capital T truth" about what drives you and why you love what you do. We access the clarity that's already in you but gets buried under the noise of running a business. The strategy that comes out of this session sounds like you because it came from you.
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STEP SIX - 2 WEEKS(ish)
Roadmap or Blueprint
Following our Intensive, I add you to the queue. I work in 2-week sprints and I prefer to only work on 1-2 builds and 1 strategy at a time. Depending on when you enter the queue, I'll give you an estimated delivery date. Then I'll go to work creating an in-depth strategic plan, mapping out your entire conversion system based on all the current and planned offers in your value ladder. Not a template. Not a generic framework. A clear, sequenced plan built specifically for your business, your offers, and your life. You'll know exactly what to build first and why.
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STEP SEVEN - DIGITAL or 90 MIN LIVE
Delivery
As a 6-month Roadmap client, you'll receive your PDF roadmap plus a personal Loom walkthrough from me.
12-month Blueprint clients get a second session where I walk you through the visual blueprint of your entire ecosystem. Stacked funnels. Upsell architecture. Financial modeling with revenue projections based on real traffic scenarios. You'll see exactly what's possible and what it will take to reach your growth goals.
NEXT STEPS: You can DIY, or hire someone to build in any platform you choose, or I can build for you inside ClickFunnels. The strategy works regardless!
THIS IS FOR YOU ...
✔ If you have an established business with proven offers, AND ...
✔ If you’re done zapping your tech stack together …
✔ If you’re ready to stop micro-managing your marketing and start living in your zone of genius …
✔ If you’re ready for revenue infrastructure that matches the caliber of your work …
✔ If you want a plan that fits your unique business, not some generic template ...
WHAT HAPPENS NEXT
This is fully customized
automated revenue architecture
with a side of nervous system flow.
If you want to work together to implement your strategy,
here's what we can do together after:
✔ Full Funnel Build Inside ClickFunnels
Depending on your model, this may include:
• Opt-in page
• Sales page
• Checkout page with order bumps / upsells
• OTO upgrades
• Thank you page with clear next steps
• Application page (if applicable)
✔ Custom Conversion Copy at Every Step
No templates.
No generic swipe files.
No AI slop!
Written for your brand voice and audience psychology.
Modeled after the highest converting funnels on the internet!
✔ Personalized Nervous System Resources
No HUSTLE!
No more decisions made from a place of fear.
Recorded practices you can come back to over and over again as you reprogram your personal operating system alongside your business structures.
✔ Custom Email Sequences
Strategic automation tied to each stage of the funnel:
• Welcome sequences
• Nurture emails
• Sales sequences
• Abandoned checkout follow-up
• Application follow-up (if needed)
✔ 90 Days of Optimization & Tracking
Because funnels aren’t “build and pray.”
We test. Refine. Adjust.
Based on real performance data.
This is not basic page development.
It’s engineered growth with personal support.
Note: if you want to optimize more than one funnel, we'll build you a funnel hub, with everything tied together so there's a clear progression through your value ladder, and all the moving parts coordinate beautifully together!
FAQ
What else do you want to know?
AI is amazing. But here's what it can't do.
1) It can't hold space while you drop into your body and access what you actually know. It can't feel when you're answering from fear instead of truth. It doesn't know the difference between what you think you should build and what's actually aligned for you.
2) If you haven't studied conversion psychology, funnel architecture, and buyer behavior deeply, you won't know what to ask. And what you don't ask, it won't tell you.
3) AI can't see behind paywalls. I can. The highest-converting funnels in the marketplace aren't indexed on the internet. I have access to hundreds of swipe files from million-dollar funnels across every industry and every funnel type.
4) But the biggest difference isn't the research or the frameworks. It's that people are hungry for REAL right now.
They can feel AI-generated content. They can feel templated strategy. They can feel when something was built from someone else's framework instead of someone's truth.
My process is designed to find YOUR real. To help it shine through the numbers, the systems, and the strategy. So what we build together doesn't just convert.
It sounds like you. Because it came from you. That's something no AI system can replicate.
You’re likely ready if:
• You have consistent revenue
• Your offer is proven
• You’re tired of manual conversion
• You want structure — not hacks
If you’re unsure, apply anyway. The application process will clarify it. And I have other offers for businesses that aren't quite so far along!
This works best for established, purpose-driven women building something real — whether that’s a product, a premium service, or a transformational offer.
Strong fits include:
• Premium physical products with margin (beauty, wellness, specialty goods)
• Hybrid models (product + service ecosystem)
• High-ticket services or experiences
• Retreats and immersive programs
• Books with backend ascension
• Established digital products
• Boutique product brands ready to scale intentionally
• Service-based businesses with proven demand
If your business delivers real transformation — and you’re ready to build structured infrastructure around it — I can design the system.
Industry matters less than this:
You have a real offer.
You’ve proven demand.
And you’re ready to scale with systems and structure instead of hustle.
Not necessarily.
Your website can exist as a brand hub.
Funnels are designed for conversion.
They serve different purposes.
No. You need aligned traffic.
A small but qualified audience converts better than big list of randoms.
But if you don't have that yet, we can design a strategy for it, and build the infrastructure to support that aligned traffic so you're really nurturing your audience as it grows.
Yes. My specialty is stacking offers leading to high-ticket infrastructure.
Lower-ticket funnels may require different strategy on their own, but if you have a stack of offers that build on one another, that’s the sweet spot!
Again, if you're not sure, apply anyway and I'll help you clarify your value ladder in the process.
No. The strategy is platform-agnostic. After your roadmap or blueprint, you can DIY in whatever platform you prefer, hire someone else to build it, or hire me to build it inside ClickFunnels. That decision comes after the strategy, never before.
All good. This isn’t about rushing into building or changing platforms.
It’s about getting clear on what your business actually needs next … so when you do decide to build, you’re not guessing.
Here we start with clarity and then build intentionally from there.
